
Tencent Holdings (SEHK 700), one of Skype's biggest competitors, had a great quarter. From their 2008Q3 financial release (pdf):
- 856.2 million: Total registered Instant Messaging (“IM”) user accounts, 4.1% growth QoQ [quarter over quarter]
- 355.1 million: Active IM user accounts, +3.9% QoQ
- 45.3 million: Peak simultaneous online user accounts for IM services recorded, +7.9% QoQ
- 4.4 million: Peak simultaneous online user accounts of QQ Game portal (for mini casual games only), +11.2% QoQ
- 30.3 million: Internet paying subscriptions, +16.1% QoQ
- 14.8 million: Mobile paying subscriptions, +10.4% QoQ
More people actively use QQ instant messaging than live in the United States and Canada [Tencent defines "active" as logging in to an account in the last 30 days of the quarter].
QQ IM has 3 simultaneous users online for every Skype user online.
Skype has 370 million user accounts, does not report active users but estimates vary from 36 to 85 million people, and peak simultaneous is around 14.5 million.
Skype report minutes, when Tencent does not. Live voice and video calls. Ten billion minutes served in June 2005 (before eBay bought them). 100 billion minutes served as of February 2008. 18 billion minutes a quarter as of 2008-Q3.
Mini-SWOT
QQ has a few strengths.
- No QQ-In or QQ-Out. Regulations forbid connecting to the public telephone network. So Tencent focused their resources to create online communities, content, and games that both trigger talk and make money. QQ commerce is so hot QQ has one of the world's largest virtual currencies.
- Multiple OS clients. Windows. Windows Mobile. Mac beta. Browser. Linux.
- Age and Incumbency. QQ celebrates their 10th year of service. Skype is only five years' old. Brand awareness and loyalty build with time and experience. QQ has effectively built IM dial-tone (confidence that people will be available through the network) and network lock-in for its customers.
- Monolingual, Monolithic. QQ only needs to support Chinese. So it's easier for people to find other people with similar interests. Spoken Chinese languages pose a linguistic barrier, but not too much since Mandarin is a common second language.
Weaknesses.
- Sub-Global reach. Skype has to build markets in each country, in every language community. This makes it harder to localize software and web sites, provide customer service and tech support, and talk with a community; the time and costs pose a barrier to entry. Once localized, Skype has an advantage over entrants. QQ isn't even trying to serve non-Chinese cultures.
- No PSTN or mobile voice integration. No income. No new points for the company to learn.
- Platform 1.0. Like most IM providers, QQ offers a simple messaging API. A handful of third-party clients offer alternatives to QQ's own clients. However Tencent lacks a platform strategy, building foundations for third-party partnerships beyond IM clients.
Opportunities.
- Markets: India. Chinese Diaspora.
- Features: Voice/Video/Conferencing.
- Business: Alliances with Indian and western portal/IM companies
Threats.
- TOM-Skype joint venture. Working inside China to spread Skype's brand.
- Premium quality audio and video, a qualitatively different experience.
- The four national Chinese telcos who may enter the market and who restrict PSTN access.
Labels: business, canada, china, competition, ebay, financials, mobile, qq, skype, statistics, strategy, tencent