Martin Geddes
+44 (0)20 7870 8193
Martin Geddes (Edinburgh) writes for Skype Journal and his popular telecom strategy weblog Telepocalypse, cited by Business Week and Forbes among others. A technology and enterprise veteran he’s held roles as technology specialist and product strategy manager. He is named on 17 patents filed by Sprint. Martin also has extensive hands-on experience in the IT industry building large transactional systems at Oracle Corporation. Martin has written extensively on the “stupid network” and as one of the leading thought experts is reinventing telephony for mobile carriers and telecoms.

November 23, 2006 11:50 AM

Don't get me wrong, I love Skype. It's saved me a fortune, and is way more convenient than the alternatives.

But sometimes it lets me down. Yesterday, I was expecting an important SkypeIn call at 4pm. Never came. I was online, for sure. Finished work after 5pm.

This morning when I log on at 3am (hello jetlag), I get the voicemail from that person -- timed at 4.15pm yesterday. So it never rang, and I didn't get notification of the voicemail. Annoying.

I've also had problems with conference call quality at times. SkypeOut isn't as good as BT's VoIP voice quality. SkypeIn is generally pretty good though.

What this is telling me is that the field is wide open for competition in the small-medium business space. And a telco brand could be just as good as an Internet one. I don't mind paying for business-class quality -- I just need something that works at a reasonable price. There are additional feature like web conferencing (synchronised Powerpoint, desktop sharing) that need to be in there too.

PS - Downloaded Sightspeed this morning. Looks like a nice product, but they make the users jump through far too many hoops to get going.

You can miss Martin just as often at the Telepocalypse.

... continue reading.....
October 30, 2006 09:21 PM
READ MORE: Business

The first new idea I've seen in a long time on the stale network neutrality debate came from following a comment to this post (whose conclusion doesn't match the quotation -- if big enterprises want to waste shareholder capital on me, please bring it on!). Anyhow, here's the deal:

The false dichotomy of net neutrality, and the Tariff Rebate Passthrough solution

...and the nutshell version from the previous comment:

The idea is Tariff Rebate Passthrough -- i.e., the ISP can charge by byte for QOS (but only by byte) and the information service provider (Google) can rebate the costs directly to the consumer (but only to the consumer). This works because it meets the need to pay for differentiated QOS, without letting the telecom companies' control over that payment become actual control over content. I.e., all the good parts of net neutrality are preserved, but there's no need to give something costly away for free.

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October 26, 2006 11:43 PM
READ MORE: Technology

Walking across the river this afternoon in central London. http://www.skypejournal.com/blog/archives/images/londonbridgethumb.jpgThinking of home, missing the wife and kids. Have been on the road too much in the last month or two, and too much travel in prospect too.

So I want to call Dr Mrs G to pass on my heart's desires etc. Problem is, the younger daughter tends to sleep at various slightly random times. Too often I've called just as the little madam was falling asleep on mama's shoulder, and ruined the whole afternoon for my wife who then has a grumpy, sleepy baby who will whine all afternoon.

So what I want to be able to do is make the phone flash gently, or solicit an outbound call. No ringing!

You can't do this on the PSTN. Sure, you could have handsets that have custom rings per caller based on the caller ID. But I want control per call over the ring at the other end, and it doesn't support that feature. ... continue reading.....

October 23, 2006 11:06 PM

Some more random thoughts on how our minds have been poisoned by 100+ years of Bell (or was it Meuccian?) telephony.

The signalling system in the analogue era was very simple. I want to talk, your phone rings, you pick up. We then enter a manual signalling exchange. "Hello, this is Mary." Confirms I got through to the right number and callee. "Hi Mary, this is Kevin calling. Is this a good time for a chat about next week's meeting?". Identity, availability.

Now imagine a system where we could press the green "call" button on our mobiles either once or twice. Pressing once would just request a call with the person. They would then have a queue of "people who want to talk to you", and those present/online would appear in that queue in time order. I could even, if calling from a PC or other rich UI, suggest times to call back. My phone would have a special ring for returned calls.

Alternatively, press the green button twice and make a normal interruptive "ring now!" call. ... continue reading.....

October 20, 2006 11:00 PM

I could do a long critique of every softphone out there, and there's plenty to pick apart. I thought I'd just select one little detail to show why the portal IM clients and Skype remain top dog: they just deliver what the user wants, no hassles.

Every time I log in to Windows I get this:

Go away! Shoo! Don't irritate me with unnecessary login screens. Fade into the background. I don't want to think about you until you're needed. (If the wireless Internet connection comes up too slowly, it also tends to crash.)

I suppose I should also point out some of the other usability issues. As Amazon long-ago discovered, the way you present the login/new user screen makes a big difference. If it's confusing (high cognitive load) people bail out, probably (rightfully) assuming the rest of the experience inside will be equally bad.

Gizmo fluffs this with a strange radio button layout. In the user's mind, registering is a different process from logging in, even if the information requested is identical. The drop-down text entry box is the wrong cue for creating an account name, because it implies a selection of existing data. (Yahoo is superb at managing this process in a crowded namespace.) Gizmo operates from the perspective of the programmer, not the user. Contrast with Skype: ... continue reading.....

October 17, 2006 04:15 PM

"WAP is Crap!"

Well, in fact it was quite good given the technology constraints it had to work within. As an implementation of the wired Web on mobile devices, it was well thought through, surprisingly effectively implemented, and funded to the gunnels.

The difficulty was that it was in general a solution to a problem the users didn't have. The power of the wired Web is the hyperlink and browsing of information. Users spend a lot of time "transaction hunting", where you decide where to put your money and attention. The wired Web is about bubbling up of important, interesting and useful information. This doesn't match the use case of the wireless Web, which is about quick hits with sites where you already have a relationship.

All this is well documented. So it's rather sad that the industry is about to go through the same harrowing learning process all over again with mobile instant messaging.

Once more, there's a well-established and successful model from the wired Internet. "Presence" as it is usually constituted grew up from the always-off world of dial-up Internet. Online rendezvous was hard, presence solved that problem. For the first time, you could have multiple conversations on the go at once. Distance didn't matter, a novelty for those separated by countries and continents. Parents and partners were excluded from this private chat world.

Mobile IM is also the solution to a crisis the user doesn't have. The buddy list reflects a closed world that doesn't match the openness of the actual tools the users prefer, namely SMS and voice. We already have a universal identifier system, the phone number. Users already manage multi-threaded conversations using SMS. The idea of the "chat window" doesn't make sense on mobile. The interruption model doesn't match, either. A new IM whilst you're browsing the web means a flashing taskbar icon and minor context change from one app to another. Mobile interruptions mean suspending real life. That's why you ask the sender to stump up a few cents to demonstrate the value of the interruption.

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October 14, 2006 10:46 PM
READ MORE: Business

Web 1.0: Lots of websites which offer personalised portals with domain names like "my.foo-inc.com".

Web 2.0: Shouldn't we see lots more sites with domains like "our.corporate-inc.com"? Their absence speaks volumes.

Exercise for the reader: is it possible to transition an institution from control to co-creation of value, or can you only build such edifices on greenfield sites? Or to be more blunt and specific, does the journey from Telco 1.0 to Telco 2.0 on average require the capital and goodwill to be split apart and re-cycled via the bankruptcy courts or distressed asset sales?

Martin thinks aloud at Telepocalypse.

... continue reading.....
September 30, 2006 08:33 PM
READ MORE:

Too busy getting ready for Telco 2.0 event to write anything too substantive, so here's a quick thought.

I've tried a whole lot of Skype phones. I've seen a whole load more. I've not liked a single one. As I don't like to slag off products from small companies, I simply write nothing.

I don't use any of them. Why is this?

They put the traditional keypad at the front of the experience. But I don't use Skype to make PSTN calls much. I use it for what it does best: contacting a small circle of friends and colleagues. That means putting the buddy list up front, a multi-modal UI for navigating voicemail, and enabling features llike easy set-up of conference calls by showing multiple buddies. Make PSTN calling the exception, not the rule.

Naturally, a big screen is a given; some way of navigating my long buddy list quickly (hint: not clickety-click up/down buttons); and the display of presence and mood message of each person. Probably also the ability to list just a few entries from a single group as the default too. Wireless, too. After all, we're trying to get away from the grounding of a PC headset and expand into the wider domestic/office context.

My kids need a device that has two buttons: London grandparents; Vilnius grandparents. They don't use telephony the same way, so need their own device built around their needs.

The only exceptions to the "they're all crap" statement are the conference call phones which are really just microphone/speaker extensions: do one thing well, and the user is happy. But bad imitations of PSTN phones aren't it.

Push Martin's buttons at Telepocalypse.net.

... continue reading.....
September 13, 2006 10:04 AM

I was being interviewed for a podcast last night. As always, the purpose of the "stupid network" is to enable crazy new things, not connectivity arbitrage. The setup was that I'm in my hotel room using the woefully over-contended in-room Internet access. The caller could only record calls made using his landline phone, so he called me on my SkypeIn number.

The audio experience was OK, but about that of a typical cellular call. Not ideal for a podcast.

This does, however, provide great fodder for a "Voice 2.0"-ish story. Normally, VoIP uses the UDP protocol for media transmission. If the packet doesn't get there within 300ms, or whatever, forget it. No point in asking for reliability and re-transmission of lost data. The TCP protocol is used for signalling and other purposes where a reliable, in-sequence connection is required. ... continue reading.....

September 13, 2006 05:20 AM

Consider this.

I'm a cheapskate, and I'm with Tesco Mobile's prepaid plan. I hardly use my mobile except as a camera and for brief voice notes. Under $10/month expenditure.

Tesco's MVNO only offer Web (ports 80/443 HTTP/HTTPS) access on their GPRS gateway. This is a means of the host operator (in this case, O2) to segment the market and avoid competition from the MVNO for its premium customers.

Now, if you have neutrality rules, you get two unwanted effects:

  • Tesco may have to close down their GPRS service, because it discriminates against service providers who happen not to use HTTP as their only protocol. The customer loses if the only type of Internet access allowed is 100% unfiltered.
  • Tesco can never expand the service to, for example, allow POP email access whilst disallowing VoIP by inducing jitter and using deep packet inspection. The customer loses again -- in this case the marginal one who may even be willing to pay a little more.
... continue reading.....
Business class November 23, 2006
Unlocking fiscal from technical architecture October 30, 2006
Talk, but don't ring October 26, 2006
Push and push to talk October 23, 2006
Gizno October 20, 2006
Instant mess: lessons for mobile IM October 17, 2006
Does the path from Telco 1.0 to 2.0 pass through the graveyard? October 14, 2006
Malformed factor: Phone vs. Skype in Skype phones September 30, 2006
Sorry, could you repeat that? September 13, 2006
What neutrality giveth... September 13, 2006
No news is good news September 11, 2006
Announcing Voice 2.0 conference September 11, 2006
Presence: Hidden in public view September 10, 2006
Firewall, schmierwall September  9, 2006
Click to transact August  7, 2006
The Nokia N70 - Full marks, at least on paper August  3, 2006
From little seeds do great ideas grow August  2, 2006
Press 1 to kill a telco July 21, 2006
Fixing telephony and voicemail, part 23 July 18, 2006
Telco 2.0: Ready to roll July 16, 2006
Network Neutrality: No easy answers, not even easy questions July  6, 2006
iTnEnLoEvPaHtOiNoYn - telephony innovation July  5, 2006
You won't like this, not one bit June 30, 2006
If only I had an API... June  2, 2006
Privacy: Please don't leave any packets unattended May 31, 2006
KPN: A viable IMS vision May 26, 2006
QoS: This won't hurt at all. Honest. May 22, 2006
Winner takes all - scorched earth coming May 16, 2006
Understanding Skype's strategy - three concentrations May 12, 2006
Touchy feely - when is it right to spy on your kids' friends? May  7, 2006
Wishlist: Skype for small (and tall) business April 28, 2006
Black is white, up is down, privacy is expensive April 26, 2006
Don't I know you from somewhere? (or personalization's lock-in power) April 26, 2006
Easychangeyourticket (or the telconomics of option bundling) April 22, 2006
IPTV is dead (part 27) April 14, 2006
Tulips for telcos: top down musings from Amsterdam April 10, 2006
What you don't measure... April  6, 2006
Don't I know you from somewhere? (or the lock-in of personalization) April  5, 2006
F2C: Network neutrality speech April  4, 2006
Spindrift March 31, 2006
R U 0wn3d by ur telco? March 29, 2006
You can quote me on that March 28, 2006
Telecom training March 28, 2006
One, two, many March 27, 2006
Yahoooops! March 25, 2006
And a phone call? Priceless. March 25, 2006
Internet as consumer surplus engine March 23, 2006
The momentum of money March 23, 2006
Peekaboo! I can see you now! March  5, 2006
See you there! February 27, 2006
1-800-REINTERMEDIATE February 24, 2006
Your worst nightmare... as requested February 23, 2006
Vonage Isn't Paying Off February 23, 2006
SkypeOut: Not good enough February 20, 2006
Martin's mad manifesto February 20, 2006
Bookmarked (or should Martin bookify his blog) February 18, 2006
The difference is distribution February 18, 2006
Neutrality, schmootrality: a heretic speaks February 18, 2006
The FONey war February  7, 2006
Read This Now January 31, 2006
ETel: Disappearing telephony January 26, 2006
ETel: They told me January 25, 2006
Re-format your Skype business model? December 21, 2005
Google goodies December 20, 2005
Skype, where are you? December 19, 2005
Pirate radio December 18, 2005
Would the real Network Neutrality please stand up? November 25, 2005
Redesigning your site for Skype toolbars: Four tips to boost commerce November 10, 2005
Very meshy November  9, 2005
The telecom menopause November  7, 2005
A bargain at half the price November  2, 2005
Divergence at Tesco November  2, 2005
Shoot the messenger October 25, 2005
Intelligence is harmful October  7, 2005
Digital rights, social wrongs, economic corrections October  7, 2005
User adoption: Skype's secret sauce October  2, 2005
IMS: It Means Something? September 29, 2005
Lost in space September 27, 2005
Proof by arm waving September 23, 2005
A thin thought: Smart Edges September 17, 2005
Sold to mwhitman, a member from San Francisco September 13, 2005
eBay and Skype: Back to basics September 12, 2005
Don't call me, I'll call you. September  4, 2005
Why Skype needs Google August 24, 2005
Utilitarian or totalitarian? August 12, 2005
Uncompetitive intelligence August 10, 2005
An optional question August  9, 2005
Neither a borrower, nor a lender be August  8, 2005
Personal presence August  7, 2005
I promise to pay the bearer August  5, 2005
A passage to India August  5, 2005
Wickedpedia August  4, 2005
Message in a bottle August  2, 2005
Twist in the tail July 24, 2005
Just a game July 21, 2005