CaptainAmerica Maverick gave me a bracelet tonight. A Skype presence bracelet. It shows my Skype availability when I wear it in Second Life. And if you're in 2L with me, you can use it to Skype me (I'm "Phil Arrow").

Stephen "CaptainAmerica" Klosky is using Skype's "SkypeWeb", a web service that takes a Skype username and returns that user's public status.

Web services are the life blood of Web 2.0, published protocols that open a company's software engines to programmers. SkypeWeb is Skype's only public protocol.

Skype must do more to empower developers who want to blend Skype into the rest of cyberspace. On Skype Journal's short list:

1. Turn the Skype client messaging APIs into web services. All of them.
2. Skype user authentication as a web service.
3. Directory service for public chats, public conference calls, and open contact groups.

Offering a "Naked Skype," (Skype devzone wiki, Skype issue database) a bundle of protocols to the cloud, would let developers blend Skype with any service, including email (like Microsoft, Google, and Yahoo!).

Skype is in an earnest race. (Skype management has not acknowledged this.) The company wins who publishes the most complete, friendly web services for live communication. The measure of success: developers everywhere mashing up your communications with their social networks, mashing up your social network with their services. Skype's performance so far: not in the game.

Today, for example, I must use the unscalable Skype client on projects to: 

• Write a web page that shows a Google map of the locations of a logged-in visitor's contacts, colored by contact group, indications of when they are likely to be online.
• Build a web based feed aggregator that crawls urls mentioned in buddy profiles, showing updated web pages and blog posts.
• Run gateways between the Skype network and SIP services.

In the Skype 3.0 public chat, Julian Bond said Skype's new Skype4com ActiveX wrapper gets us partway there. I suppose it does, if all you care about is embedding a Skype widget in web pages or rich clients. So much more is needed.

Web services will unleash the power of Skype's

• communication infrastructures,
• identity infrastructures,
• social infrastructures and collective social capital, and
• commercial infrastructures.

Web services open new markets, attract new customers, reinforce your value propositions.

In Second Life, web services literally open up new worlds. Skype's rivals get it and are acting now. Where is Skype's leadership in this race?

.. in the UK at least. Today, as one partner participating in the 3 X-Series service announcement by Hutchison Whampoa's 3 Group, Skype has announced its first truly mobile offering where Skype users can make "free" Skype-to-Skype calls on a mobile phone. Starting December 1, 3 Group will launch a new flat fee mobile broadband Internet service in the UK. In the press release related to this announcement Skype CEO Niklas Zennström said:

With 3, I am very proud to say that for the first time, our users can now try out making Skype calls on the move using a mobile phone. We always want to delight our users by letting them try out new ways of keeping in touch. This is a real milestone for Skype because now you can use Skype beyond the PC, no matter where you happen to be.

CIO Now has an excellent detailed description of the impact for Skype; the key points being:

• 3 Group will launch the new X-Series service December 1 in the U.K. and roll it out to the other countries in which 3 Group operates (including Ireland, Austria, Sweden, Denmark, Italy, Israel, Australia and Hong Kong) in early 2007.
• While it will be a flat-fee mobile broadband Internet service, no pricing has yet been announced.

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Monday afternoon's first Fall VON 2006 plenary session, IM: The State of Presence, featuring a panel of executives and managers from the GYMAS-five representing over 90% of the IM usage worldwide:

• Dan Casey, Director, Windows Live VoIP and Messenger Product Management, Microsoft
• Jeff Bonforte, Director of Voice Product Management, Yahoo!
• Nitzan Shaer, Director, Mobile Devices, Skype
• Mike Jazayeri, Product Manager, Real Time Communications & Google Talk, Google
• Ragui Kamel, Sr. Vice President & General Manager, AOL Voice Services, America Online.

As mentioned previously Carl Ford ran his usual vibrant Q&A format, offering each member of the panel an opportunity to provide commentary on several topics surrounding IM and where it is going. It was a very informative and stimulating discussion overall. Carl's questioning covered why IM, video usage, the role of presence, mobile reach, business models and projections in for the future.

Why do users want Voice with Instant Messaging? From the students avoiding contention when sharing one phone line in a five-student apartment to business productivity enhancement, we heard stories about new scenarios enabled where IM and voice facilitate social networking to newly announced collaborative applications that share spreadsheets. Oh, and for the younger generation, IM allows students to avoid being seen holding discussions in the classroom; did I say to allow private discussion sessions in the boardroom? The new challenge arises when a group of youth want to do a conference call but Stephanie is is not on IM but at the mall shopping for new shoes.

Nitzan talked about how IM with Skype allows users to create one centralized ID that can be used across weblogs, sharing pictures, and enhancing a discussion using video.

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Jon Arnold is a Toronto-based communications consultant and IP blogger who does a weekly podcast on the Pulvermedia Podcasting Network with IP industry players. Jon and I also share in interest in the Boston Bruins, largely because he originally came from Boston and because my neighbor's son was one of the high points of what was a "down" season for the Bruins last winter. However while Jon is a dyed-in-the-wool Red Sox fan, I still maintain my loyalty to the Toronto Blue Jays when it comes to baseball. So we have our interests both outside and inside the VoIP arena.

Last week Jon invited me to participate as the guest on this week's podcast. Recorded late yesterday it turned out to be timely as a large portion of the podcast covers the Google-eBay announcement which resulted in several posts, not only on Skype Journal (here, here and here) but also by many of the VoIP bloggers such as Andy Abramson and Alec Saunders.I agree with Mathew Ingram in that the Google-eBay deal may turn out to be more important for Google than the Google Office announcement.

You can follow up (with a link to the podcast) here. It's been twelve years since I did media interviews as President of the then newly formed Canadian Alliance Against Software Theft. So if it sounds a bit rusty, it's just my nervousness associated with my first experience with doing a podcast and yet my sensitivity to try to keep a freely flowing conversation.moving along.

Thanks again to Jon for the invitation to participate.Give a listen (iTunes Player recommended) and hope it can provide some additional insight into where Skype is going.

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In a press release issued this morning, Google and eBay announced an agreement which comprises "two primary components involving text-based advertising and "click-to-call" advertising functionality";.In the course of the press release there are several implications for Skype; however, let me draw attention to where Skype already has incorporated Google searches, namely, as an option in the search icon of the Skype Toolbar for Internet Explorer and Skype Toolbar for Firefox:

Other options in this Skype Toolbar's search element include Yahoo, Ask Jeeves, eBay and Shopping.com.

Lisa Leff at AP provides a good overview; combined with the press release we can see the following implications for Skype:

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