The rumor of Google Talk appears to be rattling the cage at Skype and will shake some egos. This post reflects on Skype's latest PR release which opens the gates on new initiatives. Are they in response to Google Talk? I wrote this prior to testing out Google Talk this evening. I'll let you be the judge.

Party time at Skype over the next week.

...is preparing to mark its second anniversary next week by opening up its platform to anyone who wants to integrate Skype's presence and instant messaging services into their website or application. By opening up Skypes platform to the web, it will now be simple for anyone to connect to Skypes fast growing member base,.... Skype Anniversary Press Release

Underlying the fluff we find two new initiatives that indicate Skype is testing a bolder (or maybe reckless if the news is too premature) strategic direction. Certainly these components support Lenn Pryor's desire to build a broader ecosystem around Skype.

SkypeWeb: Creating a web of availability.

Skype will launch a web presence server solution under the name SkypeWeb. This will be supported in a new client release (we don't know when) which will broadcast your presence data via preferences in the client. Apparently a new bit of code in the P2P network will ping status updates every five second to a presence server. Presence information will be availabie in the form of an ATOM feed which will enable presence updates and also enable contact lists. All list detail is said to be controlled by the user. Thus the Atom feed will push presence data direct from the Skype client enabling contact lists for a circle of friends. The general idea space is good. Details? Client? We don't know yet.

SkypeNet: Stripped down client extends Developer opportunities:

Skype will open up presence and IM functionality to the whole world under the name SkypeNet. It's unknown whether this will include file sharing. SkypeNet is made up of SkypeLite clients --- a headless Skype client, without user interface, that can be integrated into any application. This should let you build Skype servers and web services. It should help Skype become enabled in programs like Trillian, make Skype more interesting for online game publishers, and create opportunities for business applications that need to scale. This is a huge gap in their architecture and, depending on execution, SkypeNet may fill it.

Some of the PR announcement is fluff. Skype has done a tremendous job of building and growing a software platform. Still, the combination of big deal buyers (Murdoch billions) and bragging on registered names (51 million) doesn't sit well with me. It hides the plain truths. Skype at two is still an upstart minnow. It's achieved much. Year One saw the launch of P2P telephony that just worked and free conference caling. Together these reinvented telephony. In Year Two we have SkypeOut, SkypeIn and the SkypeAPI and Skypers who want to do more with Skype. Today Skype has a global following in the 10's of millions talking for billions of minutes.

The industry clearly needs some metrics. However apples and oranges examples isn't the way to do it.

Skype's minutes served are currently flat. Active users are stalled. Releases with substantial features - voice recording, - call forwarding, work groups, contact lists, all seem to be coming along very slowly.

What is slow? From a developer's perspective progress may be very fast. However, from a Skype user point of view, many are now using Skype as a super telephone replacement, often for mobiles, so we expect all sorts of complex new features to be available. They are standard features on other systems. Now Skype adds these two initiatives. Expectations for Skype's next major client release are growing. We want it all and yet, two years after Skype first launched, I still can't do the things with it I dreamed I would like to be able to do.

So, Skype, please don't put your credibiltiy on the line with stretch announcements. The meme is still spreading because Skype is inherently good when I can talk to one or more for free. However, nothing kills a meme faster than the smell of desparation or an empty store. Telling me about presence servers and stripped clients is not the same as delivering them to me. The developer community has provided many gifts. I just hope when you blow out the two candles this week our wishes come true.