This gent put his 277 Skype contacts to use today as he changed his "real name" to "1968 DB5 - Bid: £30k - 4 hrs left" for a while.

It's a great example of "field overloading," where users put a form field to novel uses. In this case, using Skype's p2p white page cloud to share a classified automobile-for-sale advert. Overloading is often a response to users wanting to use a system for more things.

You can easily imagine sharing your eBay listings, romantic status, career availability, or your public calendar. Some you'd make public, others shared to select friends or your whole buddy list. Putting your social capital to use at the edge of a network.

The Skype team that defines the user profile fights to keep it simple and small. Big and complex slows down the Skype ID cloud. Even small changes to the profile can double the bandwidth Skype clients use to keep the cloud moving or to search the cloud.

Skype product architects should pay attention, though. This is opportunity knocking, tipping its hand. Can you spell "Edge Commerce"?