By Torben Nyhuus, Aalborg, Denmark

The contest to acquire market shares on the growing VoIP market is at full pace. The market is;

• the VoIP calls,
• the internet access,
• the devices.

VoIP calls:

Skype is reaching out to new customer segments. With Jubii and Skype in new cooperation!

(Jubii was the first and is the most successful web portal in Denmark, visited by 2.5 mill users monthly. DK has 5 million inhabitants.)

The Danish internet portal Jubii has commenced a cooperation with the world's most popular provider of IP-telephony, Skype. The new cooperation is a cobranding strategy, which shall broaden the knowledge of Skype in Denmark, and in return be a new source of income to Jubii.

The idea is to get Skype out to Ms. and Mr. Smith, using Jubii to reach them and fight the somewhat nerdish stamp on Skype. Skype can now be downloaded from on Jubii and Skype is expecting a Danish success making telephony free. In return for this exposure Jubii gets a part of the SkypeOut revenue generated.

Microsoft building our VoIP backbone!

Microsoft bought Teleo and is now co-operating with MCI to let users, as a start, make calls from PC to fixed line and the mobile/cellular net.

Google, Yahoo, and AOL have been on VoIP for a while.

Access:

Old and now privatised Telco’s: Broadband access is still being sold at too high prices; you still must pay for a phone line to be 'allowed' to pay for ADSL/DSL, that’s even with a three-party ISP, double charging. The privatised Telco’s and governments are still happily milking the cow together! Did they make a secret agreement? For how long? Was this international, European/EU wide? The necessary legislation is postponed (Government/MP’s claim further examination needed) to the fourth quarter 2006 in Denmark, this on an already five year old issue. No wonder that TDC can keep a 70% market share on broadband.

Mobile prices:
Are mobile prices being squished from 3G (UMTS) and the lowered fixed line prices?

In the mobile area, discount sales of cards are now starting in the Aldi shops in Germany. Aldi is a low price supermarket chain spread out over Europe with 4000+ shops alone in Germany. This is a big stick in TDC’s discount EasyMobile (purely internet based), launched 4 months ago, gaining 15,000 customers. EasyMobile has already lowered their price from 16 -14 € cent as a response to Aldi's 15 € cent.

Deutsche Telekom, Europe's largest telephony company, responded with a full page ad to counter Aldi, which began its service on Thursday. … T-Mobile will have to provide something to keep customers. Aldi has been one of the driving forces behind retail change in Europe's largest economy.

by TMCnet

Aldi is also selling IT hardware, recently a Wi-Fi SIP phone (200+ €) for Hotspots and your other access points.

Devices:

Kirk and RTX companies are joining up to get global market shares together on both Wi-Fi and DECT.

Kirk Telecom, who already has an 8% market share in North America on 2.4/5 GHz DECT products and a 100+ years of telephony history behind it is being sold to US SpectraLink, known for its Wi-Fi Netlink products.

RTX and Kirk Telecom are long term co-operators, both Danish companies. All three are VoIP ‘players’, more on this Monday.

And when are we going to see new Skype devices? The long promised Wi-Fi phone is not yet seen. Accton and Skype and their WIFI phone -Skype Journal.

The WiFi phone prototype. Share Skype, the Skype blog, lists 34 preferred partners but Accton is not among them!?

RTX is soon launching a VoIP standalone SIP phone before a Skype one. Is the eBay takeover delaying Skype getting the certification process going on new (kind of) products and making better room for non-Skype ones? Is Skype on public Wi-Fi hotspots not significant?

Which new players will join in, will they be late? Will even new IP markets be opening during the next year?