I was in Milan when a guy told me Italian men carried three mobiles. One for work, one for the wife and kids, and one for his lover. Keeping worlds apart by giving them different phones to call.

GrandCentral says with enough control, you could keep them separate, and treat them differently, by using one number not tied to any device or service provider. And with their very slick software.

I shot this demo at GrandCentral's Fremont, California, headquarters earlier this month. It stars Craig Walker (CEO in the dark blue shirt) and Vincent Paquet (COO in the pale blue shirt). 2.5 minutes.

In the video:

1. Craig calls Vincent's GrandCentral phone number.
2. Several of Vincent's phones ring.
3. Vincent picks the desk phone and puts the call on speaker.
4. Vincent listens to Craig leaving a voice mail. (You'll hear some echo and latency because you're hearing Craig speak in the room and his voice through the speakerphone at the same time.)
5. Vincent decides to take the call.
6. Vincent presses a key code and joins Craig in the important call. If Vincent didn't take the call, Craig would have continued leaving his voice mail message.
7. Craig explains whey sometimes he wants to take calls from Mrs. Walker and sometimes he doesn't.

From a user view:

• GrandCentral restores call screening, a feature we haven't had since answering machines.
• It shows a call to one GrandCentral number rings on all of your phones.
• Call screening controls incoming calls, the better to manage your time, your privacy and your relationships.

Other notes:

• GC numbers are free.
• GC works from any phone, nothing to download.
• The magic engine behind this lets you do things like transfer a call from one phone (like my Cingular mobile running out of battery power) to another (like my charged Verizon mobile) in mid-call.
• Like Iotum, you can define rules for how to handle incoming calls in a web control panel. You tailor caller experiences and routing. You can tailor for a specific person, or have GC apply rules based on groups the caller belongs to (like family), time of day, or even challenge and response.
• GC's web interface to voicemail rocks. Everyone should take note and steal the ideas liberally.
• The magic is courtesy of their proprietary soft switch. Everything else in their business extracts value from having such a scalable, smart switch.

It's a small Skype promotion for a good cause. The Food Network, a US cable channel, and Skype are auctioning video calls with chefs Emeril Lagasse (a charming New Orleans favorite, known for saying "let's turn things up a notch" and "Bamm!!!!") and Bobby Flay (telegenic with a tough New York attitude). Proceeds benefit a charity to fight hunger and poverty. Bid on eBay until 3 December for a 7 December call, and get some kitchen tutoring and troubleshooting before you dive into Christmas cooking.

Video is the difference, and a clue to Skype's positioning in 2007. Don Albert told me Skype is emphasizing qualitative features over price in the United States. This contrasts Skype with cable and Vonage VoIP: Skype does video, those don't. 

Darn. Now I'm hungry.

Skype moved marketing functions from countries back to London in a reorganization announced yesterday. About 40 of the 516 people working at Skype worldwide are affected, 26 of those shifting roles or locations and 14 who are leaving or who have yet to find another job at Skype or another eBay company.

Skype doubled its headcount this year, hiring 298 people since 1 January. Henry Gomez, Skype's global marketing officer, told Skype Journal the recentralization of marketing will improve message clarity, help Skype marketing move more quickly, and engage more marketing personnel in product decisions.

The 40 people affected by the reorganization were from across the company, touching all regions and departments. Skype's job site lists 17 vacancies: 8 in Tallinn, Estonia (coolest job ad word of the month: "anechoic"); 7 in London, 1 in the United States; and two elsewhere in Europe.

In separate moves, Saul Klein, former marketing executive, left Skype but continues to consult on eCommerce and advanced projects and can still be seen in the Skype London corridors. James Bilefield, former business development director and general manager for Europe, also left the company.

by Ike Roelfsema,  Varras Consultantcy, Skype Lifestyle blogger and Skype Forum moderator.

Only a few minutes ago, Jan van der Zwaag, Managing Director at Tracer Systems Heerenveen (Holland), finished the integration of Skype.

Tracer Systems has developed a single, fully integrated flexible cross platform CRM (Customer Relationship Management), ERP (Enterprise Resource Planning), and HRM (Human Resource Management) solution to assist customers in keeping their competitive advantage. The possibilities are endless.

Jan van der Zwaag used a plugin developed by the Swedish company Premium. [download the Filemaker Skype plugin.]

With Tracer you can now call your contacts in Skype for free.

For external calls, the user of your database needs a SkypeOut account.

You can answer a call from Tracer and automatically search for the caller in your database.

To receive external calls, the user needs a SkypeIn account.

Features in this plugin:

• Call a contact
• Answer a call
• Send voicemails
• List available voicemails
• List missed, received or made calls
• Chat inside of Tracer using Skype
• Start a conference call

Jan used me as a test-bunny and it worked just perfect. The chats and calls are saved in Tracer under the client and business relation tabs. Even recording voicemails is possible.

Great job and another proof that Skype is a useful business tool!!

Don't get me wrong, I love Skype. It's saved me a fortune, and is way more convenient than the alternatives.

But sometimes it lets me down. Yesterday, I was expecting an important SkypeIn call at 4pm. Never came. I was online, for sure. Finished work after 5pm.

This morning when I log on at 3am (hello jetlag), I get the voicemail from that person -- timed at 4.15pm yesterday. So it never rang, and I didn't get notification of the voicemail. Annoying.

I've also had problems with conference call quality at times. SkypeOut isn't as good as BT's VoIP voice quality. SkypeIn is generally pretty good though.

What this is telling me is that the field is wide open for competition in the small-medium business space. And a telco brand could be just as good as an Internet one. I don't mind paying for business-class quality -- I just need something that works at a reasonable price. There are additional feature like web conferencing (synchronised Powerpoint, desktop sharing) that need to be in there too.

PS - Downloaded Sightspeed this morning. Looks like a nice product, but they make the users jump through far too many hoops to get going.

You can miss Martin just as often at the Telepocalypse.

This is the third of three posts discussing Skype's PR management with the aim of improving the PR relationships associated with the launch of new Skype software and associated services. In the first post I outlined the problem; in the second post I proposed a proven solution; in this third post I want to review the recent Skype beta releases (3.0 for WIndows, 2.5 for Mac) and Skype's 3 Group partnering activity with respect to the proposed solution.

If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire globe, and of the human family, a single consciousness? .... Marshall McLuhan, Understanding Media, The Extensions of Man, 1964

One primary objective of public relations is to leverage media reporters, including bloggers, to provide an outside perspective on the subject matter of press releases, product announcements and corporate presentations at, say, industry events and to propagate corporate awareness through corporate interviews.  In turn, media reporters want to feel both sufficiently informed and experienced to have the background for providing objective, accurate and complete coverage while making assessments of the impact of a story.

Personally I prefer to report based on exposure to a product, not just a press release. I have also found interviews with senior executives (usually the CEO, one of whose roles is to be the Chief Company Salesperson) an opportunity to flesh out details that can make a more viable and credible story. I have also had a couple of executives point out that I have brought to their attention issues that they subsequently realized should be addressed in their public announcement.

Over the past two weeks we have seen four major press releases involving Skype: Skype 3.0 for Windows Beta Launch, Skype for  Windows - Business version, Skype for Mac 2.5 beta launch and Skype's participation in 3Groups' new X-Series program. The result has left behind a very mixed image of what Skype is offering and the direction it is taking. The first post in this series exposes some of this confusion; the second post proposes a cost effective solution that can help narrow, or even avoid, the confusion..

continue reading.....

Technology and Products

1. MobiGater GSM-to-Skype gateway, plugs into your PC, passes Skype calls to your mobile phone. Also lets you speed dial your Skype buddies from your mobile, ringing them on Skype. From Bulgaria to 20 countries

2. Accessing Skype APIs with Ruby. Pretty easy, if you know the Ruby programming language.

3. Moodgeist pinger for Linux. The better to let the universe know how you're feeling. Even if you're using Linux.

4. 10 Things to Know About Skype Ap2Ap Programming. Read this before you code. Adrian Cockroft.

5. Skype on Solaris. More Sun bloggers spread the word.

6. US Robotics' webcam. Is the 9640 cheaper (at $40) and smaller than the Logitech Fusion?

Advanced topics

1. Project San Dimas, an experimental eBay desktop, built on the Adobe Apollo platform using web services. Congrats to eBay's Alan Lewis.

2. Nokia: Hyperlinking Reality via Phones. "Nokia researchers are working on a system that allows physical objects to be identified and connected to the Internet through mobile-phone screens."

3. MashupU. Anyone from the Skype developer community available to teach at MIT, 15-16 January 2007?

4. Everything is Miscellaneous lecture. David Weinberger's speech mp3 (46:53, 22.5 MB) at the Scottish Learning Festival.

5. Cooperation Commons. Research project by the Institute for the Future and Howard Rheingold to study cooperation and collective action.

6. A Voluntarily Loosely Organized Organization. How does Skype support emergent management practices?

Business

1. Boom when UAE's Etisalat opens up to Skype? Skype Wi-Fi phone vendor Belkin is hoping UAE lifts Skype ban sooner than later.

2. Death of the phone company: "There will be a custom communications experience generated dynamically for every context, and it may be personalised for the individual communicators."

3. Death of Skype: Australian ISP: "Skype packets, in the world that we are heading to, will be able to be seen by all telcos and all telcos will have the capacity to prioritise or de-prioritise those packets."

4. ISP Xtra: No Skype shaping. Computerworld: Despite terms of service which allow it,

   Telecom's retail ISP Xtra says there is no rate-limiting for Voice over Internet Protocol (VoIP) applications, contrary to reports in the media and complaints in web and Usenet forums. "Applications such as Skype can be used," Xtra spokeswoman Lenska Papich says. No traffic management is applied to Skype, she adds.

5. The future is bright .. The future is 3 .. How 3's switch to flat rates for mobile data unleashes explosive growth. Great essay, by Ajit Jaokar, about taking down the "walled garden" (controlling everything in the ecosystem) in favor of an Open Garden. via John Furrier.

6. WordPress follows SixApart and SocialText into Corporate IT. SixApart needs this: one enterprise vendor is a novelty, four is a market. See also Traction and Blogtronix. Skype may benefit from enterprise adoption of other social media like blogs and wikis if they jump on the knowledge management and collaboration memes, and further integrate Skype into blogs.

7. Ten Worst Internet Acquisitions Ever. Skype is number 9. Others: Hotmail, MySimon, BlueMountain, Lycos, Netscape, GeoCities, Excite, AOL, and Broadcast.com. A hard meme to kill.

8. The Peanut Butter Manifesto. Yahoo!'s Brad Garlinghouse rocks. Messenger's executive sponsor bets his career on focusing Yahoo!

This is the second of three posts discussing Skype's PR management with the aim of improving the PR relationships associated with the launch of new Skype software and associated services. In the first post I outlined the problem; in this second post I am proposing a proven solution; in the third post I want to review the Skype 3.0 beta release activity with respect to the proposed solution.

Drawing from my management experience over the past couple of decades involving business public relations activities, from both a marketing and investor communications perspective, I think Skype can enhance both its market awareness and usage leveraging the enthusiasm, interests and various perspectives bloggers have the power to introduce into the market.  I have had employers who tried to ignore the need for PR (and dealt with the fallout) and others who were viewed as overly aggressive in their PR activities. But the one constant, both prior to and following the Internet's evolution as a business communications medium is that PR is about building relationships -- not only with your customers and users but also with those who have the potential to propagate the message, whether through traditional media or web-based media, such as blogging.

First three general comments:

• In the pre-Internet days, for every major software product launch at one of my previous employers, we sent out a team of product managers, executives and PR personnel to conduct individual press interviews. This took significant resources out of the office for up to two weeks. And then we had the overhead of delivering and supporting pre-release software prior to the launch such that reporters could write up their impressions based on actual experience. With VoIP and Internet-based real time communications, software distribution and feedback tools all such costs and overhead effectively go away.

continue reading.....

This is the first of three posts discussing Skype's PR management with the aim of improving the PR relationships associated with the launch of new Skype software and associated services. In this post I want to outline the problem; in the second to propose a proven solution:in the third post I want to review the Skype 3.0 beta release activity with respect to the proposed solution. .

If you follow the VoIP blogosphere at all, you may notice that certain products and services, when introduced, get a lot of coverage such that readers can quickly assess if there could be followup interest.  SightSpeed and TalkPlus, whose beta program launches today, are two examples; this did not happen by accident. In both cases, while bloggers are open to make their own observations there is an underlying consistency of message as to what the service provides and what are the key features. SightSpeed focuses on high quality realtime and asynchronous video communications while TalkPlus focuses on delivering a means to manage your phone number infrastructure in a manner that protects individual privacy while providing helpful business and social networking tools.

On the other hand I have done a review of various blogger posts on the Skype 3.0 Beta launch; here is the original press release and a sampling of the initial "first impressions" posts (Ed: with my bolds):

Gizomodo:

The big new feature is browser extensions for IE and Firefox that let you embed SkypeOut links into web pages. ... The re-designed toolbar, contacts and call tabs look much easier to use. And Skype also added moderated public chat features, which makes me all wistful for IRC.

Skype Numerology

Nov. 9: Skype 3.0 beta released. And indeed, the differences between the previous version 2.6.0.105 and the 3.0.0.106 are (from my point of view) quite small, see the change log.

Nov. 11: Mea Culpa: My mistake (see my post below), Skype 3.0 has indeed quite some new features, as explained on the Skype website and in Skype Journal.

Tech Crunch UK

continue reading.....

After living in process-server exile for years, it must feel good to be free to travel stateside again.

• Elinor Mills (closest to a transcript): 'Skypecasts' coming to your blog soon
• Dan Farber: More from the Web 2.0 Summit.
• Alec Saunders: Skype 3.0: Transfer or no?
• Reuters: Skype tests new features in bid to diversify sales
• Doug Dockery: Skypecasts (Or Who Needs A Phone?)
• 21talks: Soon, more Skype to come
• Bobbie Johnson: Web 2.0: Niklas Zennstrom, Skype
• Eric Savitz: Niklas Zenstrom Gets A Big Laugh.

"An audience member asks, with an ironic tone, why Zenstrom, who has a tendency to spurn convention and do what he wants to do with out regard for conventional business practices - thus his creation of both Skype and Kazaa - decided to sell his company to eBay (EBAY) last year.

Zenstrom: "It was a great fit."

Audience of hundreds of Web investors and entrepreneurs: Peels of hearty laughter.

by Hudson Barton

Skype's concurrent users online just hit 8 million. We can therefore expect to see breathless reports about the number of days it took to get another million and how long it is going to take to get another. But these are not useful measurements of Skype's success. Skype doesn't give us much information, but there are better ways of interpreting the data we have than looking at the peak of the graph.

Skype usage at the peak time (around 16 GMT) is a combination mainly of European users and users in the eastern half of America. These are two of Skype's largest populations and they are online concurrently. Measuring at this peak has become the standard measurement of Skype growth, but it is not very useful. I prefer to measure at other times.

Skype usage in Europe (and Africa) is best reflected with data sampled at 11-12 GMT, before America's work day starts. American (North and South) usage is seen most accurately at 19-20 GMT. Asian (and Pacific) data should be sampled at 2-3 GMT. At each of these three points in time, the influence of one continent is maximized while the influence of the other two continents is minimized. Of course, Skype usage on the three continents is not perfectly segregated by this method (because some users stay online for extended periods), but it is segregated enough to use for comparison purposes.

This method of measurement permits one to analyze Skype growth in ways that are not possible when one looks only at the peak number. One can see for example a difference in growth rates between the continents. Or by comparing the rates of growth on specific weekdays and weekend days one can discern whether growth on each continent is being driven by business usage or non-business usage.

I have been measuring Skype usage in this way for about a month (my historical data is supplied by Jean Mercier, "The Skype Numerologist."). In a few more months of detailed daily measurement, we will be able to conclude much more than we can presently.

So what can we conclude from the data so far? On this day of surpassing the meaningless waypoint of 8 million concurrent users online, let's just say this: Historically, Skype usage in Europe has slightly underpaced that of America and Asia. In more recent months, this trend has continued and perhaps accelerated.

Note: Two factors are at play in the data; the actual number of active users and the user's average time online. It is difficult to distinguish which factor is driving "concurrent users online".

eBay North America expands Skype buttons in seven more categories, for a total of 24 catgories.

"AuctionBytes has not seen signs of wide adoption of Skype click-to-call buttons in eBay listings."

Money talks. And eBay sellers listen.

Most I've met love being able to squeeze all their customer encounters into email and eBay forms; they really hate interruptions or wasted time. I wouldn't go so far as to call them antisocial... Most, especially those who sell part time, need to fit eBay into the rest of a busy life.

The eBay forums for Skype switched from overwhelming doubt last summer (should we or shouldn't we?) to demands for access and questions about using Skype buttons to drive sales.

As more powersellers stand up and testify that Skype buttons means cash, Skype will continue to spread at a natural, unhurried pace. It feels really slow to me, but unforced and comfortable. This may improve retention as those that adopt Skype buy-in and stick with it.

Skype's CEO is speaking at Europe's largest blogger conference, 11-12 December. I'm sure he'll demo Skype 3.0's one blogging feature. It's nice, but neither jaw dropping or disruptive, especially given this crowd's sophistication.

Blogpulse tracks how much the blogosphere mentions a topic or brand. The unit of measure is percent of blogs that mention the keywords or an url. Nielsen BuzzMetric's blogpulse is slightly biased toward English language blogs although many blogs in other languages are represented.

In October 2004, Skype was mentioned in .015 to .020 percent of blogs.

In March 2005, Skype buzz was in the .045 range, doubling in six months.

Now Skype is in the .07 to .08 range, doubled in 18 months, with frequent spikes over .09 percent.

The chart above shows Skype's modest growth over the last six months. The bottom curve is "VoIP". When I first started looking at both of them, they overlapped. They used VoIP to explain Skype. Now they are mostly separate; Skype has its own identity independent of VoIP.

Just for comparison: Paris Hilton (.075), Harry Potter (.2), iPod (.5), election (.65), Iraq (.7) and sex (1.4%). From a marketing perspective, the new blogging service Vox is stable at .1 after launching its preview in August; Coke (.225, including all uses of the term) and Pepsi (.1).

GigaOM today reported on Vonage's latest results: new subscribers down, churn is up, ARPU is down, subscriber acquisition costs up.  All indicators going in the wrong direction; in fact, one could say that Vonage continues to dig its own hole (as predicted here and here).

Maybe Vonage's board could use Vonage's latest service announced yesterday: calling 811 for assistance in digging holes. Hat tip to Garrett Smith at VoIP Supply for digging up this story.

Questions this raises:

• Should not the FCC be developing e811 regulations? From the press release:
  • Note that 811 access depends on its availability within your area. States set their own timelines and procedures on when to call. In some states it is the law to call before you dig. Subscribers should check with their state and local governments for further information.
• Is there a Vonage VP who became totally confused when he heard about Digg.com as a "user driven social content website"?

But we'll all know when Skype is getting desperate - when they start stating: "Skype is not a telephony replacement service and cannot be used to dial 811 or other hole digging assistance phone numbers".

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The first new idea I've seen in a long time on the stale network neutrality debate came from following a comment to this post (whose conclusion doesn't match the quotation -- if big enterprises want to waste shareholder capital on me, please bring it on!). Anyhow, here's the deal:

The false dichotomy of net neutrality, and the Tariff Rebate Passthrough solution

...and the nutshell version from the previous comment:

The idea is Tariff Rebate Passthrough -- i.e., the ISP can charge by byte for QOS (but only by byte) and the information service provider (Google) can rebate the costs directly to the consumer (but only to the consumer). This works because it meets the need to pay for differentiated QOS, without letting the telecom companies' control over that payment become actual control over content. I.e., all the good parts of net neutrality are preserved, but there's no need to give something costly away for free.

continue reading.....

VoIP Now wrote yesterday that "Skype's closed protocol seems to be ruffling feathers everywhere" as he mentioned Jordan's brief Skype ban.

It's a question of whose feathers are ruffled, I think.

First, you have those protecting economic interests, like phone companies and those who tax long distance calls. They'll get over it when they bring their own rival solutions to market or when consumer demand is overwhelming.

Second, you have those opposed to encryption (and secret speech) in the public's hands, like law enforcement, intelligence and internal security agencies. If they can't kill Skype when it's small, they'll wait for a monsterous event they can blame on Skype's security.

Third, there are people paid to be control freaks who run private networks. It's their job to be skeptical about new things, to protect and nurture their information and communications infrastructure. They get over their anxieties as the true nature of useful tools becomes clear and they learn to bring deployment of new tools under daily and lifecycle management.

For all of these "hostile" parties, Skype's biggest enemies are the apathetic, the millions of people who're saturated to the point they don't want to try new channels of communication.

This is Skype's breakaway marketing challenge in every market. Yes, Skype will compete against other VoIM products, but that's straightforward and more of the same. The real challenge will be getting those who live offline to come online, joining the 21st Century's social fabric, using Skype as they come online. And to convince mobile lifestylers to blend Skype into their communication habits. Both are very hard marketing challenges, like getting tea drinkers to switch to coffee, or futbol fans to embrace chess. Skype is doing its bit with free trials, but it's a long game, just beginning.