Phil Wolff

Will Skype in 24 eBay categories help adoption?

November 5, 2006 12:35 PM

Topics: Business | North America | Skype杂志 | Strategy | community | ebay | skype | skypejournal | voip

eBay North America expands Skype buttons in seven more categories, for a total of 24 catgories.

"AuctionBytes has not seen signs of wide adoption of Skype click-to-call buttons in eBay listings."

Money talks. And eBay sellers listen.

Most I've met love being able to squeeze all their customer encounters into email and eBay forms; they really hate interruptions or wasted time. I wouldn't go so far as to call them antisocial... Most, especially those who sell part time, need to fit eBay into the rest of a busy life.

The eBay forums for Skype switched from overwhelming doubt last summer (should we or shouldn't we?) to demands for access and questions about using Skype buttons to drive sales.

As more powersellers stand up and testify that Skype buttons means cash, Skype will continue to spread at a natural, unhurried pace. It feels really slow to me, but unforced and comfortable. This may improve retention as those that adopt Skype buy-in and stick with it.




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Comments

Posted by: Tropicaljantie | Jan Geirnaert at November 5, 2006 5:07 PM

they only way how this will properly work is when you make a skype version for ebyay, specifically fit to the needs of the ebay auctioneer and the way how they currently operate.

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