Phil Wolff

Sony Mylo suffers from Sidekick syndrome

August 9, 2006 08:48 AM

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Skype did a great job packaging Skype into the new Mylo. And I'm desparate for a device like this that lets me carry Skype around. But Sony's Mylo doesn't deserve this moment of love. Like the T-Mobile Sidekick, Mylo:

  • is a closed device and platform when we need open platforms;
  • only has Wi-Fi when we need the ubiquity of wireless edge networks; and
  • lacks authoring tools when everyone creates, mashes up, and publishes photos, sound, and video.

Definitely not for the MySpace generation, despite the great job at embedding Skype, Yahoo! and Google IM clients.

Save Mylo, Sony.

  1. Add a good still and video camera. We're sharing our work and our lives. I want this to replace my mobile camera phone, but you are betting it won't, at least for now. Please try! 
  2. Add audio, video and photo recording software. Surely Adobe is ready to come out with pocket versions of ImageReady, Audition and Premiere.
  3. Add authoring (or at least uploading) tools for blogs, vlogs and podcasts. A browser can only do so much, even with Web 2.0 goodies.
  4. Publish developer tools and seed an open ecosystem. I want to code rich clients (feedreader, please) to run on Mylo, especially apps that work offline.
  5. Open the device to third-party apps, without prior Sony approval. So I can buy Mylo editions of Quicken, Flight Simulator, QQ, and embedded Firefox (with extensions). It's much easier to be closed, but a Sony bizdev tax is a barrier to user adoption.
  6. Add AIM. Still being used by millions, even adults.
  7. Let me use Skype without a plug-in earbud (built in noise-cancelling microphone). Just one thing to carry, please.
  8. Support the U3 flashdrive standard for better desktop integration.
  9. Bundle more memory. 1 GB is too small to do the job needed, and an insult at this price point.
  10. Support IMAP and POP3 email servers. How can Sony segment work from life when work and life are blended for most people?
  11. Talk through GSM and EDGE data networks. Wi-Fi-only is premature in most places for most people.
  12. Add bluetooth. The better to play with desktops, cameras, and mobile phone.
  13. Lose the big orange and blue lights (or at least make them optional). Nobody around me needs to know when I'm using Mylo or I'm online.
  14. Add batteries. So you can do all that and sustain the long battery life you offer now.

Mylo represents a great stab in the right direction. Product managers trade off time, features, cost, quality, risk and prices. Here's hoping Mylo continues to evolve and expand into a development platform to rival the Playstation, Windows Mobile, the Palm OS, and Symbian.

P.S. Good luck to the musician Mylo, who's had no Google juice competition until now.




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Phil Wolff is unimpressed with the Sony Mylo, the Skype-enabled Wifi communicator, which he compares to theSidekick, another closed box: is a closed device and platform when we need open platforms; only has Wi-Fi when we need the ubiquity of [Read More]

Tracked on August 10, 2006 4:49 AM

Comments

Posted by: Erik at August 10, 2006 3:26 PM

Product managers of the world take notice: you're living in a world where you don't have to guess what your customers want, they're practically screaming it at you from their blogs and messageboards.

This is a prime example of it.

If I'm the Sony product manager behind this, I'm grabbing all of the online feedback I can get and starting to get cracking on my next iteration of the Mylo. I'm not waiting around for my competition to beat me to it.

Posted by: chronoman at August 17, 2006 5:36 AM

SONY seems to think there's no WiFi in Europe.
The limitation of mylo's availability just to the US is an insult and a source of frustration for european gadget-lovers and early adopters like me!
I aggree with you that there need to be a mylo 2.0 but the 1.0 version is in the right direction and I'd really like to buy it in europe so I will not have to pay heavy import taxes that will just make it more pricey...

Posted by: David at September 28, 2006 3:56 AM

You are spot on with your review and comments. However, I differ on the issue of adding GSM or EDGE networks. While the device may have connectivity limits by only supporting WiFi, once you add GSM or EDGE, you now have a smartphone. You need a SIM card. You need to pay for this service. You will get killed on data charges. Who wants to buy an extra SIM card and pay for another account - you may as well use a converged device like a smartphone.

For the price, I think it can do better in content creation - like having a camera and music mixer. It should have POP3 and/or IMAP email. It could have better support for IM.

Posted by: HDC at November 28, 2006 5:06 AM

hey! does Sony Mylo has sim card??i'm from VN can i call my friends without simscard

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