Skype ran a few radio commercials in the San Francisco Bay Area in the last few weeks. So far I've confirmed KFOG, easy listening, and KQED, a public radio station. I've only heard the fifteen second KQED spot, a simple description of skyping.

Meanwhile, Skype's U.S. channel partners need marketing help now for their fall advertising. In interviews they're telling us, and presumably Skype, they need previews of marketing messages, design themes, audio/video/flash elements, research, planned media placement, and anything else to help them sell Skype-related goods in their back-to-school and Christmas campaigns. At least one mentioned wanting to piggy-back their own ads to run at the same stations and time slots as Skype's ads. It's not clear if Skype will budget co-operative or co-branded advertising funds.

Skype makes money by licensing their "Skype Certified" logo to selected hardware sellers.