Alec Saunders, in his post, Gizmo "Friends and Family" concludes:

"If you primarily call North American numbers, for now Skype is a better offering. It's really free. It may not always be, since free calling is supposed to be a promotion. If you make lots of calls overseas, depending on where you call, Gizmo may be a better offering (if you can get your friends and family to sign up for it)."

Om Malik, in "Voice Now Nearly Free", speculates on the business model: "

"This free voice movement had me thinking - what kind of a loss is acceptable to these companies? Though it is hard to get a straight answer, Jajah officials say they can make up all the losses in premium services such as scheduled conference calling, or other such services."

The limitation for GizmoProject's "All Calls Free", as Mark implies, is that the party initiating the call needs to be using a PC with a headset (or equivalent USB audio device). This highlights the thinking behind Skype's decision to launch a hardware certification program which has resulted in devices that let a much broader user base of non-geek users effectively "add" Skype to their current phone services. Devices such as VoIPvoice's Cyberphone and UConnect or Multi-Link's TeleVoIP Stick.that provide links between traditional telephone keypads and Skype, And, of course, the forthcoming Skype for WiFi phones eliminate the need for a PC.

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