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Shopping? Fill your cart with milk, bread and Skype vouchers!

May 10, 2006 10:43 AM

Topics: Life

Every strategic planner needs to address the issue of how to move beyond of the early adopter market segment. Skype has taken an interesting step to do just that. They got a national grocery chain to sell SkypeOut vouchers. Sainsbury's (UK) is not your typical supermarket. They are a bank... they sell appliances and now Skype minutes!

Credit: NMA

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Posted by: Wickham at May 10, 2006 11:26 PM

Good. If I buy Skypeout vouchers at Sainsbury's I should avoid any problems with credit cards being rejected. It's about time this happened.

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