Stuart MacDonald, another of the conference's organizers, asks "Who's in charge around here? Marketing 2.0". He talks about how control of the marketing message is moving from the "big advertising" world to the individuals having conversations on the Net.

And Rob Hyndman, another blogging organizer whose day job is in the legal profession, talks about Bottom-Up Marketing -- a revolution in marketing.

In summary mesh has been organized by five individuals who have to hold down their day job but have succeeded in attracting top notch speakers and several hundred attendees, all via the web, living the Marketing 2.0/Web 2.0 experience. With no budget and taking all the financial risk associated with ensuring a professional meeting environment.

The conference is centred around discussion of Web 2.0's impact on Media, Society, Marketing and Business. A conference whose conversations center around where the new technology is altering our lifestyles, our work activities and our social networks - definitely not for technogeeks.

One more question to throw into the conversation: with Skype's preview of Skypecast, -- Skypecasts are live, moderated conversations allowing groups of up to 100 people from anywhere in the world to talk to one another -- what will be its impact on how we can organize our work activities, our lifestyles and our social networks?

A final note: register here. We're having great weather in the Toronto area these days; come join in the conversation.