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Phil Wolff
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from Last mile to First mile: reframing for telcos

May 8, 2006 08:53 AM

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What do you call the connection from your home computer or office network to the Internet? Telephone companies have long called it "the last mile," the mile to the phone company's central office. 5.4 million results on Google. It often comes up when discussing how to get phone and Internet service to rurual and poor people.

Lately I've been hearing it called "the first mile," coined by Titus Moetsabi. The rephrasing shifts the focus:

  • from the center to the edge of the network,
  • from the provider to the customer,
  • from a provider's infrastructure to all the choices available to a customer.

First Mile more than rebrands the subject. It changes perspective. George Lakoff would be proud. 



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