• Uri L. on Wishlist: Skype promotions for FIFA World Cup

  Hi Owen,

  Great idea, I agree. User commentary is one of the strongest consumer generated content areas in the sports field. Every serious channel gives a stage for viewers to put on their professional opinions, even here in Israel ;)

  Skype can easily be integrated to support it as you suggested - and they can even charge on it, 'cause I assume enough people will be willing to pay 0.25 euros to post their commentary.

  A great way to tap on a true consumer need and harness technology to build a useful application for it. I hope it will be implemented! :)

• Owen Linderholm on Wishlist: Skype promotions for FIFA World Cup

  Phil - no need to stop there - why not sponsor con-call color commentary. Some of the most popular football sites for matches on the net are running 'live' text-based play-by-play where someone tries to keep up commentating ont he match by typing for people in an office environment (see the Guardian for the best examples). The trick is to be entertaining enough that people WANT to take part.

  In fact - I would bet that you could post mp3 recorded clips fast enough to just embed them on a 'blog' that you build minute by minute. Might take a team of a few people but you could run it like a call-in - best commetns from skype callers go out on air within a couple of minutes...

  lots of people are getting into this kind of thing. I know at least one blog aggregation that signed up a blogger per country for the finals and ESPN Soccernet has a call out (although I think they filled up) for a blogger per country on espn

  Nice set of ideas - hope Skype does some of them!

• continued in the Skype Journal Comment River: 200 fresh comments

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