Phil Wolff

Podcasters should be thrilled one percent of NorthAm households listen

April 6, 2006 06:52 PM

Topics: Business | North America | Skype杂志 | Technology | ebay | skype | skypejournal | statistics | voip

This accomplishment is amazing! Podcast LogoDo you have any idea what 1% US radio share across North America is worth? How hard it is to earn? How many talk radio hosts would sacrifice their ethics on the air to get a national syndication contract? The barriers to behavioural change listeners have overcome? Congratulations, long tail!

I started blogging in 1998. It took eight years for bloggers and blog readers to experiment , evolve, and adopt the medium and its tools.  Give baby podcasting a break.

Despite this success I think podcasting is an interim form, with many new producers and viewers bypassing audio for video. Like blogging, the medium is full of every expression of humanity. Unlike blogging, there is low tollerance for poor production quality. And nothing like the hyperlinked mesh of the blogosphere to make podcasting into a social medium for listeners the way blogs are for readers.

Much of the grief seems to be about Forrester only including podcast feed subscriptions, not the more popular audio on demand.

The Skype story: While Skype Technologies S.A. was rumored last year to have queued up podcasting features, not likely happen this quarter. But Skype remains an enabler. It's driving people to buy speakers, webcams, and microphones for their PCs. Recording tools for Skype like Pamela, Skylook, and Hot Recorder are improving quickly, and morphing into quick conference-call-to-mp3 capture and and upload tools. Skype continues its infiltration of schools and workplaces, so conversation timeshifting and placeshifting makes podcasting and vlogging more relevant than ever.

See also: The Social Software Weblog, Kevin 2.0, Publishing 2.0, Mark Evans, Investor Relations Blog, Guardian Unlimited, Good Morning Silicon Valley, Andy Beal's Marketing Pilgrim, Blogspotting, Bloggers Blog, InterMedia, Barnako.com, blackrimglasses.com, SeattlePI.com Buzzworthy, Digital Inspiration, Texas Venture Capital … and John Cook's Venture Blog

Technorati Tags: , , , , , , ,



Trackback Pings

TrackBack URL for this entry:
http://www.skypejournal.com/cgi-bin/mt/mt-tb.cgi/2159

Comments

Posted by: Marshall Kirkpatrick at April 7, 2006 7:43 AM

I couldn't agree more. I think 1% is a great start and something to be proud of. Maybe if people thought of it as 1 out of every 100 households it would sound more weighty. Strange reaction though. Thanks for this post.

Post a comment




Remember Me?

(you may use HTML tags for style)





Other Recent Posts

Skype 3.0 Folder Pollution in Life | Products | Skype杂志 | complaints | design | ebay | skype | skypejournal | voip | wishlist on 11/22/06

Skype 3.0 Beta for Windows; bugfix build 137 in General Notices | News | Products | Skype News | Skype杂志 | ebay | skype | skypejournal | voip on 11/22/06

Skype PR Wake Up Call III: The Commentary in Business | Every Post | Ideas & Views | Marketing | Skype News | Skype杂志 | Strategy | ebay | observations | skype | skypejournal | voip on 11/22/06

Wednesday morning scan in Business | Life | Marketing | News | Products | Skype Partner Watch | Skype杂志 | Strategy | Technology | Tips & Tricks | Yahoo | counterpoints | design | ebay | freedom | observations | regulation | skype | skypejournal | voip on 11/22/06

Yes, TalkPlus reverse engineered Skype. in Developers | North America | Skype Partner Watch | Skype杂志 | Strategy | Technology | ebay | skype | skypejournal | voip on 11/21/06

Email to a friend