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Posted by: Marshall Kirkpatrick at April 7, 2006 7:43 AM
I couldn't agree more. I think 1% is a great start and something to be proud of. Maybe if people thought of it as 1 out of every 100 households it would sound more weighty. Strange reaction though. Thanks for this post.
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Do you have any idea what 1% US radio share across North America is worth? How hard it is to earn? How many talk radio hosts would sacrifice their ethics on the air to get a national syndication contract? The barriers to behavioural change listeners have overcome? Congratulations, long tail!
