How will eBay integrate Skype into their business? How will eBay train their category managers in developing Skype programs? How will "megatwork" put an employee Skype ID on every desktop? What has to be done at eBay to adopt Skype 100% as their core communications platform. Will it result in eBay throwing out their PBX?

I'd like to believe that eBay management is throwing almost revolutionary zeal and passion at the opportunity that now presents itself. It's also not going to be easy. It will take some time and some new learning on the eBay side. Surfacing the interest won't be as easy as just telling employees to use it. I'm willing to bet that "Installing Skype across eBay" was an initial agenda item and was tossed quickly in the too hard basket? Could Skype's team already be over-burdened with product and integration plans? All in all this opportunity represents a great facilitation and product development opportunity. On the one hand keep the heat off Skype. Share their story, build the plaform for collective success. With the other hand light a fire at eBay for the voice market. Develop a plan that naturally creates future opportunities. To be successful the person will have to have a deep understanding of Skype.

Short term eBay must internalise Skype learnings. They need an accelerated course and some test project teams. All important if they are to get the best return out of their investment. How does eBay get started without requiring extra resources from Skype? Is eBay today running a Skype project to surface bottom-up interest across eBay / PayPal? Is the world of voice, and mobility being discussed? What social networking implications and solutions are being surfaced? What focus groups with eBay resellers are being suggested and done? Just prioritising the action plan would be a good start.

Frankly it presents a fantastic opportunity; it also requires Skype's support.