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Stuart Henshall
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Hyping Skype - Lessons

October 10, 2005 12:32 PM

Topics: Skype Journal People | Skype News | analysis

There are great lessons to be learned from a quick study of "Hyping Skype". Over two years, Skype went from releasing a beta product to a successful billion dollar sale. I've put together two quick charts on a rough timeline to share Skype PR releases and some of the lessons learned and gathered along the way. It's a much bigger story than just a couple of PPT's.

I've lived through these lessons and been part of them in many ways. I blogged Skype from the beginning. Over the next few days I plan on sharing a few of the lessons. In the end, the Skype community has been pivotal in determining Skype's direction and creating a momentum far beyond it's size. We are at a very clear inflection point for Skype. Will the momentum continue? Will the elements that made them so successful in Year One and Year Two translate effectively to an eBay managed world?

Year One.

SkypeHypeYear1.png

Year Two.

SkypeHypeYearTwo.png
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Posted by: Alexey Gusev at October 11, 2005 12:18 AM

It's possible to have full version of lessons?
Alexey Gusev
algu@narod.ru

Posted by: Rick at October 11, 2005 11:39 AM

I believe we are soon to see something incredible with Skype - to the tune of 10x the hype factor as of to-date. When Skype releases a video mobile phone, we could see history in the making. Actually, a future of sorts that has been portrayed for years in sci-fi media. I venture to say Skype will grow into the largest single carrier on the planet. Why? If Skype can grow as fast as they have in the bedrooms and living rooms of people's homes, then imagine the viral success in the public with video phones. It will easily compare with I-pod mania and I believe smash it in terms of popularity and numbers. Skype may be the next telecom.

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