Phil Wolff

Zennström's keynote lacked... Zennström

September 20, 2005 09:22 AM

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IMG_1893At least for an hour, while Tallinn tried to set up a working Skype video call. Other speakers started early. By the time Zennström came on, it was audio only. They projected the VON logo for a while, then put up a photo they grabbed from Niklas' bio. Few showed interest in what this SIP-heathen, soon to be billionaire had to say. Disinterest is kind: there was no love here for Skype, or Niklas. The MC dragged weak, scattered applause before and after his talk. The five hundred people tried not to squirm when Niklas wrote off "standards" (i.e. SIP) standing in the way of innovation and entrepreneurship. A third of his audience walked out during the Q&A, heading to lunch.

He didn't win over this group. And that's too bad.

Niklas is Skype's ambassador. Public speaking and media relations are central to his job. If he needs training or help, he should get it. Stuart chalks up some of Niklas' problems to speaking in a second language and from a Scandinavian business culture to a US one. Whatever the reason, Niklas must be opening doors for partnerships and alliances, helping people to imagine opportunties and a link them with Skype.

I won't blame the technical foulup on Murphy's Law. Preparation is a sure defense. What's more, in the heat of battle, he insisted on using Skype's own pre-beta video client. Three minutes to download Spontania's Video4IM, a proven video conferencing tool built by a Skype developer, would have solved the problem and demonstrated Skype's openness to a crowd that appreciate that story. Sadly, he sent the other message.

The happy note is that most people in the room had never heard him speak, and it was their first personal touch from the largely opaqe Skype organization. Despite the canned talk, Niklas loosened up a little at the end and people gave him credit for showing up to a hostile audience.




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Comments

Posted by: Rick at September 20, 2005 5:09 PM

That's a shame people feel that way. Nicholas needs to go eat dinner with Bill Gates and exhange ideas. There are few of them. Is Skype creating a monopoly? Is that the sentiment?

Posted by: Muppetmaster at September 21, 2005 6:19 AM

The liability that is Mr Zennstrom's unwillingness to travel to the US has just become apparent to eBay.

Posted by: skibare at September 21, 2005 3:13 PM

wonder WHAT Meg Whitman is thinking NOW that I have always said EBAY is over Paying in their OWN AUCTION for a NON REVENUE producing asset!!!???????

Posted by: Gerald at September 21, 2005 9:10 PM

Can’t help commenting on this one: I was among the third of the audience who walked out and I have to say the whole thing was just plain embarrassing.

The way Niklas and Skype handled the whole keynote mishap was disastrous. The next two speakers generously accepted to cover for Niklas, but the Skype team was still on the stage trying to get the connection going during their speeches. When his Majesty Niklas eventually spoke HE NEVER APOLOGIZED to the audience, the organizers or the previous speakers. He just read (i assume by the tone of it) a long and boring speech. No slides, nothing. It took 20 min to the Skype team to get his picture on the screen! You’d think someone who’s planning to do a teleconference would understand the benefits of having slides ready for the audience. Skype should also be aware by now that he’s not the most riveting speaker in the world, which, again, would point toward the use of slides. Presentation 101 is about back up plans should a technical glitch happen. Executives of much larger organizations than Skype go through the trouble of preparing back up plans. The fact that Skype did not deem necessary to foresee that along with the total lack of apology from Niklaas demonstrated a total lack of respect for the audience. Skype can’t pretend to be a scrappy startup anymore…

The typical VON crowd is a friendly audience. Most of us have been working in the space for long enough to get excited at the amount of traction it now gets. Most VON attendees see the Skype phenomenon as positive for the whole industry and certainly welcome the attention it generates. Unfortunately, Skype has been physically absent of all the US events to date, which does not help when it comes to justifying the total disrespect shown for the audience yesterday.

Posted by: Stuart [TypeKey Profile Page] at September 22, 2005 7:48 AM

Gerald,

I completely agree! I would have lambasted Niklas for not trying to use his technology like he did two years ago and Supernova when he phoned in and it sounded horrible. There is no excuse for Skype and PulverMedia not to have a backup plan. The program promised a video conference, generally that means there will be a feedback loop too.

Similarly there was an hour to get the presentation slides to / should have been there for one of the Skype guys to turn the pages on.

I wanted to blog a long piece on "Amateur Hours with Skype" after Tuesday. The Developer evening was a disaster in my book. As the so called "evangelist" I definitely felt let down by the organisation. In the end I sent a couple of messages. I think Phil put it politely.

Cheers
Stuart

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