Phil Wolff

Morning jolt of cola: eBay gossip and Skype bizdev misses the point

September 8, 2005 02:22 PM

Topics: Developer Zone | Ideas & Views | Skype API | Skype News | Skype Partner Watch | Technology | analysis | freedom

The Ebay rumors are hilarious. Nobody can verify or confirm anything. Not even vague denials from any of the parties. Who benefits from the leak? Skype's VCs pushing valuation buzz and Skype's bizdev team, both to better arm-twist partners.

Everything Skype can offer eBay or its subsidiaries (technology, network access, Skypification of its user experience, PayPal currency conversion of Skype Minutes) can be delivered as a service, without an equity entanglement.

And then you get the Skype Voice announcement. Bill Campbell does a fine job skewering the outrageous charges imposed by Skype. Can you imagine paying 30% of a sale to your credit card company? Or to your phone company for letting you hook up your computer to the phone network? That's Skype's program!

But that's not the worst of that deal. It's that Skype's BizDev team is driving for tactical profit but creating a strategic disadvantage. I'm tempted to say they're trying to think like a mobile service provider but Bill says it looks like simple opportunism.

This deal is an innovation killer.

This type of deal, cherry picking three players out of an entire industry, only reinforces Skype as a "walled garden," a private, tightly controlled place with one master. The other way to do it is to set things up so anyone who wants to compete can do so. Publish protocols and specs and some common tools for call termination (SkypeLite, maybe?) and for commerce. Set rates comparable to what credit card processing companies charge for debit transactions; Skype minutes are risk free since all funds are prepaid cash.

By the way, do you understand what Skype Voice companies do? They are middleware. You call a number. Their computer picks up the phone and answers with a recorded message. It creates a user experience for you using a library of prerecorded messages, a little speech recognition, Voice-XML to guide the conversation, and whatever database of content you're sharing. Like calling up for movie times and making it easy to search for the blockbuster playing near you.

Enormously helpful.

And these companies offer the service now, on regular phone lines, on toll free numbers. They make their money by selling their service to companies that want to engage their customers over the phone. Like banks for bank balances. Or a newspaper for delivery problems. Or a shipper for tracking problems. In none of these examples does money change hands. It's just my business process talking to customers in a convenient, narrow, well structured conversation.

They don't pay the phone company extra for the privilege.

Skype's partnership model doesn't allow this. If there's no revenue, nobody gets paid. And Skype must be paid before they let you pick up when a Skype caller rings you.

Skype's model doesn't allow public service implementations. The volunteers who put together KatrinaHelp would love to implement a service like this but will not charge the dispossessed to find a lost child.

And companies that want to plug in their own IVR systems are shut out too.

Like Bill said, it's a mess.

Instead of putting up a new api, protocols, etc. upon which vendors can innovate and add value the way tellme adds value (terminating calls and doing something with it), they are doing custom deals for a handful of players for short term cash, closing out the developer and entrepreneurial ecosystem including dozens of Tellme rivals.

Skype can fix it but, as it stands, the Skype Voice program is one step back.




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Comments

Posted by: Marc Dangeard at September 8, 2005 11:27 PM

I can understand the disapointment about the model presented by Skype for Voice Services, but then what prevents somebody from building a different model using the API?
The API is available still, and there are other possible ways to approach Voice Service, so why get depressed, why not just doing it better using the API?
As you said, Skype can fix it and we can help them do that...

Posted by: LV at September 9, 2005 1:50 AM

I have a background with local telcos. From what I understand, they take about as large of a cut from similar offerings (both Voice and SMS), as Skype does with their partners. Though a lower price would always be prefferred, if sustainable.

About Skype credit being risk free since it is prepaid? I am afraid that it is not that simple. If you have experience with credit card processing (especially for a service that is as hot for fraudsters, as Skype services are), you know that anything bought by credit cards, carries a rather big risk.

Posted by: Paul Jardine at September 9, 2005 4:46 AM

Marc and LV,

The API gives no way of collecting revenue in the way these services are being proposed. So, yes, we could build stuff using the APIs to provide service, but it would be free or have a separate payment mechanism.

The huge opportunity is that there is credit on the Skype account and potentially it could be spent on lots of different things. Minutes are currency in the Premium Rate world, and can be exchanged for lots of things.

My experience is that MOs take around 55%, so if Skype take 70% (between them and these platform people) then it's not that much more, but 55% is already excessive (evidenced by the lack of interesting applications in the mobile space!). Not sure what the point was in relation to the credit cards? Once the money is credited to the Skype account and verified, then the risk is past. Skype (and visa etc) takes the risk on the original credit card transaction, subsequently they take a cut of transactions. 30% ought to be enough, especially when Visa only take 7-8 on high risk transactions!

I would not have expected such a wet entry into content delivery from Skype. It takes a lot of effort to come up with something that is WORSE than mobile operators currently offer content providers and Skype managed it! Hardly disruptive.

Posted by: Phil Wolff at September 9, 2005 4:48 AM

LV, since we're talking about transactions paid with SkypeOut minutes, Skype's money is already in the bank and bad card fraud is already factored in. The vendors who're giving Skype a 30% cut to be paid have zero risk of overlimit or fraudulent charges. The payer, in this case, is Skype.

Marc, Skype hasn't made available the technology or services needed to build this kind of service. The API only gives programmers access to the Skype client. To operate an IVR system, supported by voice recognition or not, you need access to large scale, server-focused software. Depending on the customer, you may need to support tens of thousands of simultaneous calls; Skype hasn't offered that technology to anyone except the three companies in this program. There are a wealth of applications to build for or adapt to the Skype network, but Skype's bizdev team has lowered developer expectations through this and similar sweetheart deals.

Posted by: jaan at September 10, 2005 4:22 PM

> Skype's money is already in the bank and bad
> card fraud is already factored in.

incorrect. the credit card companies have up to 6 months (!) to present the merchant (ie, skype) with a chargeback and withdraw the "money previously known as money in the bank".

- jaan

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