James Enck pointed yesterday to a Morgan Stanley luncheon session for eBay Skype. You can listen to it here. The professionalism and understanding of Meg Whitman and Rajiv Dutta shine through this briefing. I can sense Meg's "marketing nous" and interest while Rajiv would appear to have been the detailed point man all the way through.

Two main underlying themes:
1) New ways to monetise ecommerce. Not just a transaction model. eBay with Skype create a lead generation opportunity in pay per call.

2) Reduces friction. Earliest friction was trust and safety. second was description and the need a picture. Payments before PayPal another friction. Shipping now enhanced so you can download postage etc handling reduction.