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Stuart Henshall
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Vonage Spending Not Working Apparently

July 6, 2005 07:37 AM

Topics: Competitors

A pointer in Om's blog took me to karnellKNOWLEDGE. It's a great rant on how Vonage strategy for customer aquisition just doesn't stack up. Maybe Vonage should offer a free softphone? It looks at Skype mentions in the blogosphere and contrasts the impact with Vonage spending on advertising.

The report also quotes Sandvine data which appears to me to be a little suspect. I think getting a useful sample on VoIP users remains difficult. I think James Enck also questioned the same figures.

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