In The Jeff Pulver Shift Happens presentation at VON Europe 2005 he opens with "Net Freedoms" and "Consumer Empowerment" and then moves to Skype. These are some of the reasons Skype Journal was started and why we are blogging about "freedom" and "regulation", concerned about port blocking etc. From almost the first day I wrote about Skype I've seen it as facilitating a new market, and new forms of exchange. The learning from Jeff's presentation slides for me reading between the lines is VON "voice on the net" as defined today won't cut the cloth of the future anymore. Yes we are going to see "audio" / "voice" advances, however the focus that emerges is a completely new experience, that will be led by presence, identity, and relationships. VON conceptually is being superceded while the market is being transformed.