Stuart Henshall

Should Skype Start Blogging?

March 12, 2005 11:23 PM

Topics: complaints | forums | statistics

Will Pate posts on "Why Skype Should Start Blogging". Should I ask or wonder why they need to start blogging when "we" blog Skype here? (Tongue in cheek!) I'd be more interested to see the advice for the companies that don't blog (eg Apple) and still have massive blogging support. What do you think? Should Skype go blogging? With the Skype Journal is there a benefit to Skype starting a blog? Plus who will share with our reader their thoughts on how Skype should handle the Skype Journal?

I sometimes find a Skype Journal entry emerging from what other write or are saying. So for "customer complaint" numbers rather than heresay evidence I looked for some insights in the Skype Forum. These numbers aren't quoted or looked deeply into when one looks casually at the Skype Forums and says... "wow lots of problems"

These are the Skype Forum numbers.
As of today there are 92528 articles, written by 32221 registerd users. There havae been 19007 topics created.

Now the numbers are all on the main forum page. Of the 92528 posts there was 32205 or 35% that were posted to the general support forum. For the topic SkypeOut there are 8682 posts for 1702 topics. Thus SkypeOut accounts for 9.4% of the posts and 8.9% of the topics created.

So what's it all mean?
Actual participation (more may have visited, learned but not signed in) in the Skype Forum is less than 0.11%. That is one hundredth of a percent on 29million registered users. Now many of these "events" are positive, or suggestions etc.

In the forums there are also "SuperUsers" who delight in helping out those with questions. Some have thousands of posts to their names. I don't know how many posts the superusers have. It must be about 1 in three. Which means if you make a post it gets answered.

Now SkypeOut. SkypeOut now has one million users. It has 1702 topics. let's assume that these are all separate cases, and mega complaints. If that's the case then SkypeOut complaints are running at 0.17%. Many of those complaints are about "buying" problems. While some interconnect issues have been blogged and well entered into the forums this number suggests that consumers "understand" the trade-off.

So what's the number?
1 or 2 in 1000 may have had a problems with Skype. Problems can stem from PC's, quality of the connection, even understanding how to put in the right number (I had a call like that this am).

When you are adding 155000 users per day that means 225 people per day may have some problems. Given what I know about Windows, installing a Vonage account, dealing with Comcast or numerous other new products this looks like a very low number to me. It will always be too much. If you look at the new Skype help section they are trying to address this too.




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Posts linking to Should Skype Start Blogging?:

» Skype is not yet ready for a blog from NevOn
Stuart Henshall asks whether Skype should start blogging. Will Pate says Skype should. Will makes some very convincing arguments for why they should, including suggesting Skype hires a Chief Blogging Officer to be the new proactive interface between th... [Read More]

Tracked on March 15, 2005 6:54 AM

Comments

Posted by: Roland Tanglao at March 13, 2005 9:09 AM

yes, will is right, and skype should start blogging
and yes they should hire you, Stuart, Henshall, to do that
then later as the "reverse take over" continues you can take over product marketing and management :-) !

Posted by: Dr. Bernd Fischel at March 14, 2005 8:31 AM

Skypejournal is independent- I like that! independent news, views and support.

Maybe you could also add some fun and people aspects, like an openSC.com (Open Skype Club), some what like the www.openBC.com (Open Business Club) with different skype interest groups and forums, where skypers can register their skype calling names and hours of reachability, for example: Business consultant for Germany: Dr. Bernd Fischel, skypename: ofischel,homepage: www.internetgenie.de , blog: http://sports.blog.de or the blog of my girlfriend: http://kunstecke.blog.de . She sells Art.

An online skype telephone book would also be great! Skypers could register online.

I would like to meet people, who skype and blog around the world, a network of blogging skypers or skyping bloggers?

At present most skypers don't blog or bloggers don't skype, it seems to me.

take care,
Dr. Bernd Fischel, skype-name: ofischel
Bernd & Barbie (Happy Trails..! - Bernd&Barbie's cheap guide to Europe by bicycle)
www.BikeBlog.de

Posted by: Charlie Barker at March 24, 2005 11:46 AM

Yes, Yes and Yes they have to, they are releasing updates to the product so fast it is the only way to keep their customers / potential customers up to date.

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