Skype Journal: Lunchtime Listening eBay 'n Skype
September 14, 2005 09:19 AMJames Enck pointed yesterday to a Morgan Stanley luncheon session for eBay Skype. You can listen to it here. The professionalism and understanding of Meg Whitman and Rajiv Dutta shine through this briefing. I can sense Meg's "marketing nous" and interest while Rajiv would appear to have been the detailed point man all the way through.
Two main underlying themes:
1) New ways to monetise ecommerce. Not just a transaction model. eBay with Skype create a lead generation opportunity in pay per call.
2) Reduces friction. Earliest friction was trust and safety. second was description and the need a picture. Payments before PayPal another friction. Shipping now enhanced so you can download postage etc handling reduction.
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Yeah, they're so smart they simply overlooked the fact carriers have the first and last word on whether Skype flows through their backbone. Good luck with Chinese (and many other) market penetration.
Posted by: Ricky at September 14, 2005 1:21 PM