TV commercial from Skype

 

sfx:

soft sound of fast typing on a computer keyboard

text:

Sarah had a baby girl at 6:30am

sfx:

Skype water drop, into music

father's voice over animation:

She's beautiful, so beautiful. We're calling her Laura. We think she looks like a Laura. She already has a full head of hair.

animation fades to father's face, pulling back revealing father, Sarah and Laura are on a wide-screen video call being watched by grandparents

father

and she's got my eyes. luckily for her, everything else is pure Sarah.

announcer:

With free Skype-to-Skype video calls, you can be right there with them, wherever they are.

fade to slide:

Skype logo + "Free at Skype.com"

The ad reinforces existing brand elements: sounds of people using the product, the transition from IM to voice to video, family connections, and life events. Oh, and clouds.

We won't know for a while where or how much air time Skype is buying. English accents suggest this ad is targeted to the UK.

One thing: the Skype video used by the family has a 16:9 widescreen aspect ratio, not available with today's consumer webcams. Is that a buried product announcement or a vision of the future?

Hat tips to Dan Furrier and Kara Swisher.

tags: skype, ad, ads, advert, advertising, tv, television, video, marketing, promotion

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