Skype Video Greeting Card on Facebook

I wrote about the Skype video holiday greeting cards last week. I whined that the promotion failed to use Skype.

Matt Rhodes of Community 2.0 has a positive take as Skype launches video cards in Facebook. The Skype video card application in Facebook works the same as the standalone site, but you address cards to your facebook friends instead of email addresses.

Matt thinks this is great.

Rather than trying to integrate their actual product and develop an application that people will use and forward to their friends. Instead they opted for the solution of creating an application that creates real value for the users (especially those who have forgotten to send holiday greetings already) and allows the Skype brand to be associated with this.

I agree.

UPDATE: Happy Christmas from We Are Social, a greeting from the outside marketing firm that made the greeting card promotion, targeting “US, UK, Italy, Spain and the Netherlands.”

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